Most methods of marketing are outbound. They have you actively trying to reach new customers by email, letters or television commercials. However, the modern shopper is changing and because of this, traditional forms of marketing are becoming less effective. The problem with these methods is that they can be costly while offering increasingly lower conversion rates. This makes it harder for you to create a profit that you can use to expand your business. Enter inbound.
What if you had a way for customer to come to you? What if people whom were readily seeking solutions sought out your business?
This is exactly the point of inbound marketing.
Let’s examine what it is, and why you may want to use it instead of your traditional outbound marketing strategies.
What Is Inbound Marketing?
Each and every customer visiting your business or website is at a different stage in the ‘buying cycle’. Inbound marketing is the philosophy that you should be serving content specific to each visitor’s location in the ‘buying cycle’. With a properly optimized inbound campaign, you can serve the customer who’s ready to buy a completely different webpage than the customer who is just looking for more information.
Read More …
Taking Back Your Privacy
Mark Cuban is notoriously known for being able to dictate and predict where the market will go in the future. His area of expertise hones in on the technological advancements of the software world while he lends input and capital in order to push the companies in the right direction. The one topic that is coming to the forefront of both the tech industry and the political realm is that of privacy.
How well are you choosing your words when you’re online? Have you ever made a post or expressed and opinion that might be deemed ‘politically incorrect’? The harsh truth of the matter is that almost all of our activity online is being monitored and can easily be tampered with. Numerous cases have shown where hackers and terrorists used clever and unique ways in which to steal code, break into accounts, and exploit or steal valuable information.
The most recent violation of privacy came on November 24th, 2014 when a hacker group called the Guardians of Peace stole internal information from Sony. The information leaked revealed private email conversations, employee salaries, hidden projects, and other sensitive material. This caused a complete stop of all activity within the organization and delayed the release of the movie The Interview. The movie depicts the main characters meeting the North Korean leader, Kim Jung-un, and assassinating him.
Read More …
Public relations has always been an important factor of any marketing campaign due to the fact that poor communication with their demographic usually spells doom for a brand. What’s more important though is the mindset from whjich the issue of public relations originates from.
Many brands tend to think marketing first, public relations last, which is a backwards way of doing things. Any marketing campaign should be built around the consumer experience if it hopes to achieve its marketing and financial goals. Let’s go over a few tips on how a business can improve its public relations in online marketing.
One of the most common ways for consumers to interact with a brand these days is social media. Some companies even place more emphasis on their FaceBook page or Twitter than their website. Why? Because consumers spend more time on FaceBook, Twitter, etc. than they do on a company’s specific website.
This allows for a greater degree of brand interaction to happen between the company and their consumers. There are a few things to keep in mind though such as the fact that giving consumers free speech on a social media platform will open a brand up to criticism and trolling in some cases. Strict moderation of comments may or may not be needed to protect the brand’s image.
Read More …